WW (Weight Watchers): Weight Loss & Wellness Help Marketing Materials

As Weight Watchers rebranded to WW, all of their marketing and promotional materials needed to transition within the new branding guidelines. From recipe cards and flyers, to calendars and brochures, we helped redesign various marketing materials to adhere to the new campaign art direction and WW’s reimagined brand. Bold colors and typography, with approachable language, was launched to foster a greater sense of community and welcome, while committing to help members with all aspects of their wellness journey.